14 Free Tools For Social Media Creation and Management
Almost everyone – and every business – has a social media account. But that doesn’t mean content creation and social media management come naturally to all.
From recording and editing to scheduling, copywriting, and graphic design, there’s a lot to consider, and growing a social media account is far from easy.
The good news is that there are tons of tools available to help you create engaging, high-quality, and consistent content. Best of all, many of them are completely free and easy to use, making great content creation truly accessible for all abilities and budgets.
Whether you want to gather content ideas, automate your posting schedule, or track your engagement, here are 14 free social media tools every creator should use.
Free Tools For Recording Social Media Content
Teleprompter Pro
Anyone who records talking to camera (TTC) videos can benefit from using a teleprompter, which allows you to read your script while looking directly at the camera.
If you find yourself constantly having to re-record takes when presenting, a teleprompter will be game-changing for you.
Teleprompter Pro is a free teleprompter app used by both professional and everyday content creators – it’s even loved by many studios and tv producers. Although the app does offer a paid subscription with extra features, the free version offers incredible value, with more than enough functionality for social media content creators.
Why social media pros love it:
- Compose and edit scripts in-app
- Customise the font, colours and layout of your script
- Sort your scripts into folders
- Record your video in the app as you read the script
- Customisable timed scrolling
Free Scheduling and Planning Tools For Social Media
Buffer
There are tons of social media scheduling tools to choose from, but Buffer’s free plan is consistently recommended by all kinds of content creators.
Buffer allows you to plan and schedule your social media content in advance for hands-off posting. It’s compatible with all major platforms, including Instagram, TikTok, and YouTube, and its free plan allows you to manage 3 channels (up to 10 posts each per month).
Apart from scheduling, Buffer’s free plan can also help with your social media strategy. Its AI assistant allows you to generate endless content ideas, and you’re able to store up to 100 ideas within the platform for when you’re ready to create content!
Why social media pros love it:
- Compatible with all major social media platforms
- Free plan includes 3 channels with up to 10 monthly posts per channel
- AI assistant for content ideation and idea storage
- Import content directly from Canva, Google, OneDrive, and Dropbox
- Post Twitter threads
- Schedule videos
- Custom video thumbnails
Notion
Notion is an all-in-one productivity software that can help you organise almost anything, and it’s used by huge companies like Nike, Pixar, and Uber.
The best thing about Notion is that you don’t have to build your workspace from scratch – there are over 10,000 plug-and-play templates available to download for free!
For social media creators, the site offers over 140 free useful templates, ranging from inspiration boards and content planners to scriptwriting aids and engagement analysers. It’s so powerful that it can manage a whole social media team, but it’s still easy enough to use for the casual content creator.
We recommend browsing Notion’s free social media templates to choose the right boards for your needs.
Why social media pros love it:
- Hundreds of plug-and-play social media templates
- Write, plan, organise, and manage, all in one place
- Free plan allows up to 10 guests for collaboration
- Post scheduling is possible with extensions and third-party apps
Free Editing Tools For Social Media
CapCut
CapCut is a free and easy-to-use video editing that’s built with social media in mind.
Its mobile app allows you to easily import, edit, and post videos straight from your phone in a matter of minutes. While CapCut Pro offers some extra functionality like AI effects, the free version includes everything you need to create viral-worthy social media videos, including:
- Cropping and splitting
- Auto-captions
- Graphic and text overlays
- Video effects and animations
- Speed ramping
- Face retouching
- Transitions
- Adding audio and free sounds
- Voiceover recording
- Voice changing
- Changing aspect ratio for various platforms
- Background removal
- And much, much more!
CapCut also allows you to easily hop on viral trends, with thousands of templates you can quickly put your own spin on before uploading directly from the app.
It’s the #1 video editing tool for reels and TikTok videos, so it’s an absolute essential for creating social media content in 2024.
Why social media pros love it:
- Record, import, edit, and upload – all from your phone
- Quick and easy to use for beginners
- Thousands of pre-made viral video templates
- Desktop version available
Dall-E Free
Dall-E Free is an AI image generator that turns your ideas into copyright-free pictures. It’s one of the easiest ways to source unique images, and you can get pretty creative with your prompts.
The best thing about Dall-E Free is that you own the images you create with it, so you don’t have to worry about copyright infringements. Plus, it’s a great alternative for when you can’t find the right stock image for your post.
It’s super easy to use Dall-E Free – just enter a description of the image you’d like to see, and it will create the result within seconds.
Why social media pros love it:
- Copyright-free images
- Generate completely unique pictures in seconds
Lightroom
Adobe Lightroom is a photo editing app that’s both powerful and user-friendly.
The free version of Lightroom is perfect for social media content creators, offering enough functionality to capture, edit, and upload photos – all without leaving the app.
One of the easiest ways to edit photos in Lightroom – and ensure your social media is aesthetically consistent – is by using the presets feature.
Presets are similar to filters – templated settings you can apply in one tap for super-quick editing. The app comes with some presets already installed, but you can also download more free presets from Adobe and websites like ThePresetRoom.
Why social media pros love it:
- Quick and easy photo editing
- Capture, edit, and upload photos within the app
- Maintain a consistent aesthetic with presets
Free Graphic Design Tools For Social Media
Canva
Canva is an incredibly versatile and easy-to-use graphic design tool. Available on desktop, mobile, and tablet, it allows you to create and edit designs across multiple devices.
The best thing about Canva is that you really don’t need any graphic design skills to use it. There are thousands of free, customisable, and copyright-free templates available to use, with more being uploaded every single day.
With Canva, you can add text, shapes, stock images, charts and tables to any document, and there’s even an AI image generator included for free.
Canva is the go-to graphic design software for both professional and casual social media users, so it’s an absolute essential for your content creation toolkit.
Why social media pros love it:
- 10,000s customisable templates
- Create graphics and posts for any aspect ratio
- Edit videos, stories and reels
- Unbeatable on user-friendliness
- A great resource for stock images
Unsplash
Unsplash is a fantastic website for sourcing social media pictures, hosting over 330,000 copyright-free images.
Creators can easily search for images in almost every kind of category, from nature to architecture.
The best thing? You don’t have to pay to use Unsplash – it costs nothing to download the images, and they can be used freely for any personal or commercial project.
Why social media pros love it:
- Over 330,000 copyright-free images
- Completely free to use
Free Audio Tools For Social Media
Audacity
Audacity is the world’s most popular audio recording and editing tool, and it’s absolutely free to use.
Social media creators can easily record, edit, and add effects to sounds or voiceovers – all within the app. It’s perfect for creating podcast snippets, making music, and recording crystal-clear voiceovers for viral-worthy social media sounds.
Why social media pros love it:
- Record, edit, and mix – all from one place
- Super easy to edit audio and create podcast snippets
Pixabay
Although Pixabay is primarily a stock image site, it has an enormous audio library too.
With over 60,000 music tracks and 88,000 sound effects available to download for free, it’s a fantastic resource for creating more dynamic and engaging social media videos.
All sounds on Pixabay are royalty-free, making them suitable for both personal and commercial use, as well as social media ads.
Why social media pros love it:
- Over 100,000 sound effects and music files
- All audio files are copyright-free
- Easy to search for specific sounds and themes
Free Tools For Social Media Growth
Metricool
Metricool is an all-in-one social media management tool that offers helpful analytics on your engagement and competitors.
While its scheduling and auto-publishing features allow you to manage multiple social media channels at once, the real value Metricool offers is its in-depth analytics.
With data on everything from audience demographics to post engagement, the platform helps you optimise your social media strategy for the biggest results.
Metricool is also a fantastic community management tool, allowing you to reply to inbox messages across Instagram, Facebook, Twitter, TikTok, and YouTube – all from one place.
Why social media pros love it:
- All-in-one scheduling, planning, and analytics tool
- Offers in-depth analytics on both personal and competitor profiles
- AI text generator for help with content creation
- Free link-in-bio tool with Metricool’s SmartLinks
- Inbox management for most social media platforms
Free Tools For Copywriting and Scriptwriting
Rytr
AI copywriting tools have come a long way since the launch of ChatGPT, and Rytr is one that stands out for its ability to create human-sounding social media captions.
Rytr’s tone-matching tool allows you to create captions in line with a brand or individual’s voice, making it very useful for social media managers and creators who post frequently.
Like other AI copywriting tools, Rytr is also super easy to use. Just feed it a prompt, select your language and use case i.e. social media caption, and it’ll give you an engaging, human-like caption to post.
Rytr’s free version includes 20+ preset tones of voice and 10k characters per month, which is more than enough to create captions for one social media account.
Why social media pros love it:
- Create human-like social media captions
- Free plan includes up to 10k characters per month
- Chrome extension for quick and easy use
RambleFix
By transcribing, cleaning up, and rewriting what it hears, RambleFix turns messy thoughts into social media posts, lists, and more.
It’s perfect for those who are constantly coming up with new ideas but don’t have the time or motivation to write everything down.
The free version of the app allows up to 15 minutes of recording per month, and even offers an AI restyling feature to rework your ideas.
RambleFix is super easy to use – just log in to the website, select what you’re creating i.e. social media post or list, and hit record to get started!
Why social media pros love it:
- Turn your ideas into organised notes on the go
- Record up to 15 minutes per month for free
- AI feature for easy restyling
Free Tools For Research and SEO
Ubersuggest
Ubersuggest is one of the most popular SEO tools out there, and it’s used by huge companies like HP, Adobe, and LinkedIn.
Search engine optimisation (SEO) is crucial for serious content creators. It can not only enhance your discoverability by including the right keywords in your captions, but it can also help with content ideation.
To use Ubersuggest’s keyword research tool, simply feed it some starting keywords that are relevant to your topic or niche. It will then show you all the most popular phrases people are searching for related to that topic.
To make things even easier, you can then select any keyword from your search results and click ‘Generate Content With AI’, which will bring you to their AI Writer dashboard. From here, you can create social media captions, inputting the post description, language and tone of voice you want.
The free version of Ubersuggest includes up to three searches a day, and allows you to organise your findings in up to three separate lists with 30 keywords each. The AI Writer is also included for free, with a limit of 2,000 words and five searches per day.
Why social media pros love it:
- Easily find search terms and phrases relevant to your niche
- Quickly create multiple social media captions with the AI writer